On Thursday May 21st, a group of various celebrities will take place in the USA’s inaugural Red Nose Day celebration as part of a special broadcast on NBC, in conjunction with M&M’s and Walgreens.
For those who may be unfamiliar with the celebration, it has been a bi-annual staple in the United Kingdom for almost the past thirty years. The first Red Nose Day was broadcast from a refugee camp in Sudan in 1988 and has since been held in conjunction with Comic Relief. Every two years, BBC One runs a telethon featuring various television shows and movies, all while many different celebrities and everyday people wear a red clown-type nose to take part in the festivities. The goal of the Red Nose Day celebration is to raise money for different charities in order to help many individuals around the world. Comic Relief has raised millions of dollars for multiple charitable organizations since it was launched in 1985, while Red Nose Day has raised over $1 billion internationally.
Now, Red Nose Day is coming to the United States with a telethon of its own! The telethon will air from 8PM until 11PM EST and will feature A-list celebrities and musicians coming together and lending a hand to help with the fundraising. These celebrities and musicians include Christina Aguilera, Jon Hamm, Sienna Miller, Jane Lynch, John Legend, Sam Smith, Gina Rodriguez, and Justin Long.
A source at NBC has stated the following about the telethon:
“The telecast is being organized in conjunction with Funny or Die, which will create a variety of comedy sketches. 12 charities working with children and young adults in the US and Africa will benefit from the charity event – broadcast from the Hammerstein Ballroom in New York City.”
Red Nose Day will feature content such as musical performances, stand-up comedy, sketch comedy, and films/promotional material regarding the Red Nose Day event.
In addition, 100% of all funds raised from the telethon will go directly to charities that benefit children who are currently living in poverty in not only the United States, but also in places such as Africa, Latin America, and Asia. The following charitable organizations have been pre-selected especially for this special event:
*Boys & Girls Club of America
*National Urban League
*Children’s Health Fund
*Gavi, The Vaccine Alliance
*The Global Fund
*Save the Children
*National Council of La Raza
Starting on April 17th and running until May 30th, Walgreens will be exclusively selling red noses for $1, with all of the proceeds going to these same organizations.
NBCUniversal’s executive vice president, advertising, entertainment sales group, Dan Lovinger, had the following to say about the telethon:
“We are very excited to bring this internationally acclaimed live event to US audiences to shine a light on the incredible efforts of poverty-fighting charities around the world. Red Nose Day’ gives our advertising partners a unique opportunity to be a part of this first-ever national broadcast and harness the power of live programming for all the right reasons.”
Richard Curtis, the founder of Comic Relief and Red Nose Day, will be one of the executive producers for the telethon, while Funny or Die’s Hamish Hamilton will serve as the director.